Though I don’t want to start off with a massive generalization and say that all women in music videos are overly sexual and objectified, because that is not true, this issue is one of the biggest feminist topics around. Though music videos are usually pretty degrading for women in the way that they dance and show their body, Kanye’s new video, Bound 2, is shockingly degrading and not what I would call romantic for a newly engaged couple. Kanye has always been extravagant and likes going over the top, so I can understand why he wanted to create a video that everyone would remember. But throughout the video, you see Kim and Kanye soaring through the sky on a motorcycle, which can be metaphorically relevant and important to the song itself. But then when Kim is completely naked and the two of them are caressing while on a bumpy ride on a motorcycle, that is a bit too relevant and important to their sexual relationship, like many other music videos. He says to radio station Power 106, “you know me and Kim are in the exploitation business. We get paid to exploit ourselves.” Which probably explains this video and also their relationship in general. So there may be method to his madness since they both obviously enjoy the attention and fame. But for other artists, what is the reasoning? Is it really worth the public’s judgment of your naked body just to make your songs sell a little more.
Here are a couple of videos of top rated song on the radio currently, in 2013.
and the very controversial song Robin Thicke ft. TI and Pharell- Blurred Lines
These are just a few of the current songs on the radio, that all have half naked women dancing provocatively in the video. Of course we know that this is because sex sells, and these women are making tons of money off of these videos.. However, the real negative impact is how these videos are becoming the norm and easily accessible for the younger generation. Both male artists and female artists are objectifying women in their videos. Even this 13 year old girl thinks that music videos should be rated because there is an age group that should not be allowed to watch. But this is not to say that there are not artists that are not fighting against this. Here is a quote from singer Janelle Monae as she performs wearing a button down shirt and a bow tie: “People don’t ask Jay-Z to take his shirt off when he ryhmes. Showing my skin is not what makes me sexy. I like skirts and dresses just like everyone else, but I had a message I needed to put out there. It was up to me to show people and young girls there was another way”. Also singer Lily Allen’s has a new video called Hard out Here where she purposefully contradicts every norm for a female in a music video. This video, as well as many others, sell as well and have really perpetuated this idea to fight fire with fire. Is it true that the only way to prove that we do not need sex in our music videos to make them popular is to make videos without sex?